Have we ever imagined how life would be without the radio, the television, the print media and the telecommunication means? Without communication?

Communication as defined, is the process of sharing and exchanging ideas, opinions and informations. This process of sharing ideas plays a vital role in our life, in our society. The role it plays, in an organization, like the municipal government, for example, is something that cannot be undermined. It can spell a lot of differences.

When used thoroughly and accurately, any organization tends to be vibrant and effective. Communication therefore, becomes a critical managerial skill and a foundation of a strong leaderships. Great leaders, no matter their intentions are, depend so much on communication.